A sweet Diwali this!


Lakshmi L. Lund

People of the textile city are geared up to celebrate the festival of lights but with precautions. Sweets are an integral part of the celebrations and this year, no compromise is made on purchasing and distributing sweets among family and friends. Sales of sweets and savouries at the reputed outlets selling sweets in the city are testimony to this fact. The sweet manufactures in the city too are not complaining as business is picking up, slowly yet steadily and it is turning out to be a sweet diwali for business owners too.

With people doing diwali shopping the footfalls of customers is also increasing at the branches of Sri Krishna Sweets Private Limited. “The timing of diwali is perfect. We are getting back on track. Individuals from all walks of life are looking ahead with optimism. Onam was not so good. However, diwali is all set to be bright and colourful for the business owners and for the community on the whole.” M. Krishnan, Managing Director of the group said. Sales have dipped but they are not that bad, he tells us. “The celebrations will go on.” he adds. When asked about the footfalls at the various branches of the group, he shares that people are taking precautions while venturing out of their homes and so is the group while making, packing and selling the sweets and savouries. “It is too early to comment if sales of gift vouchers are doing better than over the counter sales.” he adds. For local customers who wish to savour the goodness of sweets and savouries courtesy Sri Krishna Sweets and who are sceptical about physically visiting the outlet, they can place an online order and have them delivered at their doorstep. For online orders for rupees 500 and above, the group will deliver the order for free across the state. Also, Sri Krishna Sweets is undertaking delivery of sweets for corporate and bulk orders.

Sri Krishna Sweets offers its customers a wide range of sweets and savouries to choose from. The all time favoured sweet is the melt in the mouth, mysurpa, the traditional South Indian Sweet is sure to melt the heart too. Manufactured with love and care in the Sri Krishna Sweets kitchen, the group introduces with pride, its mysurpa as South India’s roving ambassador to the world. Customers can choose from their range of offerings including Festivity Select, Aura series, Festive Series and new products like Classic Treat, Maa Laddu and Delicacy among others.

The pride of Coimbatore, Sree Annapoorna Sree Gowrishankar Hotels group that has been in the hotel industry for more than five decades has introduced new sweet varieties this diwali. “Dry fruit burfy is a must try. We have also introduced kesar and malaipeda in our milk sweet section. Turkey sweet is another new sweet that we are offering this season. For those who are looking for premium sweets, we are offering kaju (Cashew nut) burfy in four flavours.” S. Jegan Damodarasamy, Executive Director, SreeAnnapoorna Hotels Pvt Ltd said.

As we walk around the section that sells sweets and savouries, the aroma of ghee dominates. Branch Manager of the R S Puram branch of the chain of hotels explains to us that all sweets are prepared from pure ghee. From manufacturing to selling of sweets and savouries, the group follows safety protocol strictly. With diwali a few days away, the group is preparing for its annual sweet mela. This year the mela will be organised at six branches from Nov 10 to 13. A variety of sweets and savouries will be sold under one roof. Over the counter sales at our branches will go on as usual. This year another new offering from the group is an assortment of sweets sold in tin boxes. They look attractive and they are ideal for those who are planning to send sweets to their near and dear living far away.

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